Brief:

Shape and deliver the brand’s first organic social activity in two years.

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What I did:

Worked up a simple social strategy to modernise the brand’s approach to social, whilst also promoting the key Summer 2021 business objectives. Helped launch YouTube and Pinterest channels.

 

Delivered social content for the Summer 2021 period of activity. Working with a graphic designer, I managed the content planning, design briefs and did all copy writing. Also carried out monthly reporting.

 

Supported and enhanced PR activity on organic social with Vogue magazine, the fashion brand A Novel Idea and influencers including Raven Smith & Laura Jackson.

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Results:

- Re-invigorated a dormant feed, whilst pushing a refined approach for the brand to build on in future years

- Created the brand's first Pinterest and Giphy content

- Provided a central organic hub for all Summer 2021 activity: paid, influencers and content partners